sales staff to easily access orders. However, for some of the more
common products, selling point for some general products, product
quality has not changed, the quality of services rather circumstances,
the sales staff on how to quickly sell the product, to secure orders
from customers then? This requires that the sales staff in the
innovation in sales methods hyperactive brain.
Era requires innovation, and social needs innovation, and marketing
methods also need to innovate. In fact, the innovative marketing
methods are often able to attract the curiosity of customers, so that
the product had more P can be made at the customer's eyes are not
normal, thus leading to inspire our customers desire to buy. After
all, customers to buy is the feeling at times.
Here is a novel way to sell the things with the story, for sales staff
to secure more orders, has a very positive reference to learn.
In the 20th century, 20 years, the United States a man named Robin who
owns a candy factory and several small shops. Among the many giant
squeeze, his candy sales have been poor. Although he has employed all
the means it increase sales, but has little effect, fewer and fewer
sales.
One day, in the marketing of candy when Robin saw a group of children
are playing games. Soon, he was attracted by the children's game. How
many pieces candy kids to put a few average pocket, by a "public
election" and put a "lucky candy" (a large number of sugar) into one
of these pockets, not allow others to see, and then We randomly
selected a pocket, had the honor to get "lucky candy" that people who
enjoy the privilege of the emperor, others are subjects, each to be an
offering a candy, he thought this strange and interesting the rules of
the game, an inspiration Chuang into his mind. So, he decided to these
children "selling lucky" - every child and hope that their luck and
hope that their "special privileges." But this requires him to change
the previous way of selling.
At that time, the United States many of the candies are based on a
fee-splitting one to sell children. Robin on bag wrapped in a
candy-cent coin as a "lucky items" and in the newspapers, radio and
advertised: "Open, it's you!"
This "selling lucky" approach quickly attracted the children's
interest, the children have come to buy the sugar. Because if bought
sugar packets have copper, they are not only free to eat a candy, but
also to feel "lucky" to bring their own happiness.
Because the sales method of novelty Robin, Robin sugar immediately
known throughout the country, sales rose a few hundred times more
quickly. Robin sugar continuously received orders from all over the
country.
In the sales process, sales will inevitably face intense peer
competition, inevitably will encounter peer marketing practices with
its own identical, but inevitably will encounter peer with its own to
provide customers with the services and benefits similar to . The
emergence of these situations, making the products sold by sales staff
to become "normal" up and thus can not produce a strong customer
appeal. This is undoubtedly not conducive to sales personnel to sell
their own products.
In this case, in order to attract more customers, get more orders,
sales staff should try to adopt some new customers receptive to
marketing practices in order to inspire customer's curiosity and
desire to purchase, in order to their own and create more business
opportunities. This approach is often easy for products to give people
"different" impression, "different" products is of course easy
eye-catching, easy to inspire our customers desire to buy.
A book sales personnel in selling books, the face of fierce market
competition, are fighting for orders, to improve their job performance
has become increasingly difficult. As a result, he changed the sales
approach to selling books have been changed in accordance with this
come to sell in accordance with jin, thus to promote their products to
help agents quickly and thus gain from the agent, where more orders.
The sales staff is Te Jiashu selling books, according to the profits
of this sale is not only high but also not very attractive because the
market Te Jiashu special, and the competition is fierce.
His recognition of the idea of agents, they have done some tests, a
book roughly how much weight, according to pounds on sale, then how
much the price can pound profit. Through some calculation and
preparation, the agent put up "all Te Jiashu be 8 yuan a catty,
casually pick pick any" notice.
The news spread, many readers of the anti-traditional "selling books
by catty," an unprecedented show of interest, have come to "Tao Shu",
one after another want to spend the least money, "Amoy" to their most
desired book. Because of the "burden by selling books," people
interested in many bookstores have become unprecedentedly strong
popular up. Some readers have come to watch their favorite books
purchased, resulting in the bookstore of some one thousand dollars a
day from a sudden surge in sales to Liuqi Qian Yuan. Vendor business
fiery red, the salesman also followed to obtain a sum of more weighty
list.
This is a bookstore selling the Te Jiashu On the red after pounds.
Sales staff is also actively help other parts of the agents using this
method to sell to their customers Te Jiashu. Likewise, they also
received very good results, sales staff has received an order from.
Thus, in the product homogenization serious, very competitive today,
the sales staff in order to get more orders, must find ways of
innovation in sales methods do more hyperactive brain, with their own
unique selling novel way to attract customer's attention, so that they
can generate the desire to buy and put into action.
Of course, the concept of the decision on actions, in order to adopt
innovative marketing methods, sales personnel must first establish a
solid mind innovation. For salespeople, it should be firmly entrenched
in the mind awareness of innovation as follows:
1, Time need for innovation. In an era filled with passion for
innovation, innovation is not just technical personnel matters, it
matters not just managers, but should be something for everyone. In
the sales process, sales staff as long as there innovative thinking,
to adopt the way customers prefer and often can make customers prefer
to sell their products to achieve a better performance.
2, the highest state sales lies in innovation. In the sales area,
there is no spirit of innovation, blindly followed someone else's
sales approach is unable to obtain good results, but can not be beyond
the others. The growing importance of innovation today, innovative
marketing is the inevitable result of market competition. To achieve
outstanding results, sales staff must learn to innovate, using some
novel marketing methods to attract more customers.
3, innovation can of ordinary into something wonderful. In the sales
process, many products through the use of a new way of marketing, can
often stand out from similar products, in the eyes of our customers
are becoming "normal", and customers tend to want to buy is the
"unusual." Therefore, no matter what kind of products sold, as long as
the sales personnel with the unique marketing methods to attract
customers, often able to achieve unexpected results.
4, innovation to meet customer needs. In modern society, the
customer's consumption is not just for the product itself, but also
pay more attention to products included in cultural significance.
Selling products, to the product to give some cultural connotation,
and then go to promote it, they often cause customer concern. However,
all this cultural content must be to meet customer needs as the
premise, if not to meet customer demand, it will be difficult to
arouse the desire of customers to buy, after all, selling products to
meet customer needs. Therefore, the sales staff in innovation, we
should base ourselves on meeting customer needs.
5, innovative marketing can imitate, but it can not be copied. In the
sales process, sales staff found a relatively new marketing methods to
others, you can be improved on the basis of imitation, or the
introduction of a more inspired by its customers like the sale by the
way, but can not copy their sales methods. Copying is not innovation,
but also copy sales staff will always be one step behind the others,
could not get beyond the performance of others.
6, innovations from work and life. In the sales process, sales staff
as long as to be a heart, a lot of things are likely to trigger a
sales staff of innovative inspiration. Especially in the sales staff
and customer contact, they must carefully observe the clients have in
common spending habits. Once the discovery is one of the laws, it may
become a trigger point for selling innovation.
Posts
No comments:
Post a Comment